Apply Six Reporting Dimensions to Show More Account-Based Marketing Value

Account-based marketing (ABM) performance reporting should be simple; just identify a set of ABM metrics and track them, right? Not so fast. Long sales cycles, fragmented data, and multiple ABM approaches, such as one-to-one and one-to-many, can make it hard to prove ABM’s impact on a single account let alone demonstrate ABM performance holistically across multiple groups of accounts.
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